RESPONSIBILITY OF CELEBRITY ENDORSERS

GS Paper 4: Syllabus: Ethics in Public and personal life   Context: The Central Consumer Protection Authority (CCPA) notified guidelines for ‘Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022’. The guidelines, brought in with immediate effect, are applicable to all forms of advertisements. According to data released by AdEx India, a division of TAM (Television …