Pradhan Mantri Bharatiya Janaushadhi Pariyojana

Pradhan Mantri Bharatiya Janaushadhi Pariyojana

  1. Introduction
  2. About PMBJP
  3. Vision
  4. Mission
  5. Objective
  6. Salient features
  7. Implementation
  8. Generic medicine
  9. Regulations of generic medicine
  10. Financial support
  11. Swasth ke Sipahi

Introduction

  • The branded (Generic) medicines are sold at significantly higher prices than their unbranded generic equivalents, though are identical in the therapeutic value.
  • Given the widespread poverty across the country, making available reasonably priced quality generic medicines in the market would benefit everyone.
  • Pradhan Mantri Bharatiya Janaushadhi Pariyojana stores have been set up to provide generic drugs, which are available at lesser prices but are equivalent in quality and efficacy as expensive branded drugs.
  • It was launched by the Department of Pharmaceuticals in November 2008 under the name Jan Aushadi Campaign.
  • Pharmaceutical & Medical Devices Bureau of India (PMBI) is the implementation agency for PMBJP.

About PMBJP:

  • It is a campaign launched by the Department of Pharmaceuticals of the Ministry of Chemicals and Fertilizers to provide quality medicines at affordable prices to the masses through special kendra’s known as Pradhan Mantri Bhartiya Jan Aushadhi Kendra.
  • Initially launched in 2008, the scheme was rechristened in 2015.

Vision

To bring down the healthcare budget of every citizen of India through providing Quality generic Medicines at Affordable Prices.

Mission

  1. Create awareness among the public regarding generic medicines.
  2. Create demand for generic medicines through medical practitioners.
  3. Create awareness through education and awareness program that high price need not be synonymous with high quality.
  4. Provide all the commonly used generic medicines covering all the therapeutic groups.
  5. Provide all the related health care products too under the scheme.

Objective

Making quality medicines available at affordable prices for all, particularly the poor and disadvantaged, through exclusive outlets “Jan Aushadhi Medical Store”, so as to reduce out of pocket expenses in healthcare.

Salient Features Of The Scheme:

  1. Ensure access to quality medicines.
  2. Extend coverage of quality generic medicines so as to reduce the out of pocket expenditure on medicines and thereby redefine the unit cost of treatment per person.
  3. Create awareness about generic medicines through education and publicity so that quality is not synonymous with only high price.
  4. A public programme involving Government, PSUs, Private Sector, NGO, Societies, Co-operative Bodies and other Institutions.
  5. Create demand for generic medicines by improving access to better healthcare through low treatment cost and easy availability wherever needed in all therapeutic categories.

Implementation:

  • Bureau of Pharma PSUs of India (BPPI) is the implementing agency of PMBJP.
  • BPPI (Bureau of Pharma Public Sector Undertakings of India) has been established under the Department of Pharmaceuticals, Govt. of India, with the support of all the CPSUs.

What is a generic medicine?

  • There is no definition of generic or branded medicines under the Drugs & Cosmetics Act, 1940 and Rules, 1945 made thereunder.
  • However, generic medicines are generally those which contain same amount of same active ingredient(s) in same dosage form and are intended to be administered by the same route of administration as that of branded medicine.
  • The price of an unbranded generic version of a medicine is generally lower than the price of a corresponding branded medicine because in case of generic version, the pharmaceutical company does not have to spend money on promotion of its brand.

Outreach of generic medicines

  • With developments like more and more doctors prescribing generic medicines and opening of over 5050 Janaushadhi stores across 652 districts, awareness and availability of high quality affordable generic medicines has increased in the country.
  • About 10-15 lakh people benefit from Janaushadhi medicines per day and the market share of generic medicines has grown over three fold from 2% to 7%in last 3 years.
  • The Janaushadhi medicines have played a big role in bringing down the out of pocket expenditure of patients suffering from life threatening diseases in India.
  • The PMBJP scheme has led to total savings of approximately Rs.1000 crores for common citizens, as these medicines are cheaper by 50% to 90% of average market price.
  • The PMBJP is also providing a good source of self-employment with self-sustainable and regular earnings.

How are they regulated in India?

Drugs manufactured in the country, irrespective of whether they are generic or branded, are required to comply with the same standards as prescribed in the Drugs and Cosmetics Act, 1940 and Rules, 1945 made thereunder for their quality.

Financial support available for JA store owner

The following financial support is available:

NGOs/agencies/individuals establishing Jan Aushadhi stores in Government hospital premises where space is provided free of cost by Government to operating agency:

  • Operating agency will be provided 20% margin on MRP (Excluding taxes) of each drug.

Normal incentive :

  • PMBJK run by other entrepreneurs/Pharmacist/NGOs/NGOs & Charitable organization that are linked with PMBI headquarters through software will get incentive up to Rs. 5.00 lakhs.
  • The incentive will be given @ 15% of monthly purchase made from PMBI by these PMBJKs subject to ceiling of Rs 15,000/- per month up to total limit of 5.00 lakhs

Special Incentive:

  1. Special incentive shall be granted for PMBJK opened by the Women Entrepreneurs, Divyaang, SC, ST & any entrepreneurs open ‘Janaushadhi Kendra (PMBJK)’ at aspirational districts (backward district) as notified by the NITI Aayog & in Himalayan, Island territories and North-Eastern states. An amount of Rs. 2.00 lakhs in addition to normal incentives as applicable is to be given to the above-mentioned entrepreneurs as below
  2. Rs. 1.50 lakh reimbursement of Furniture and Fixtures
  3. Rs. 0.50 lakh as reimbursement for Computer, Internet, Printer, Scanner etc.
  4. This will be one-time grant for opening of new PMBJK against submission of original bills and restricted up to actual expenditure incurred.
  5. Jan Aushadhi stores established anywhere else by private entrepreneurs/institutions / NGOs / Trusts / Charitable organizations which are linked with BPPI headquarters through internet
  6. PMBJK run by other entrepreneurs/Pharmacist/NGOs/NGOs & Charitable organization that are linked with PMBI headquarters through software will get incentive up to Rs. 5.00 lakhs.
  7. The incentive will be given @ 15% of monthly purchase made from PMBI by these PMBJKs subject to ceiling of Rs 15,000/- per month up to total limit of 5.00 lakhs
  8. Operating agency will be provided 20% margin on MRP (Excluding taxes) of each drug.

Swasth ke Sipahi

Pharmacists, popularly known as “Swasth ke Sipahi”, of Pradhan Mantri Jan Aushadhi Kendra, are delivering essential services and medicines at doorstep of patients and elderly under Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP) of the Government of India.

Background:

  • Working as part of Pradhan Mantri Jan Aushadhi Kendras (PMJAK), they are extending essential services by making available quality generic medicines at affordable prices to the common People of the country and the elderly persons at their doorstep to fight Corona pandemic.
  • This is supporting the government’s initiative of practicing social distancing.