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Bharat’ brand Atta (wheat flour)

Facts for Prelims (FFP)

 

Source: LM

 Context: The government has reduced the price of state-produced Bharat Atta by ₹2 per kg to control prices during the festival season.

 

What is the ‘Bharat’ brand Atta?

It is a type of wheat flour launched by the Indian government with a maximum retail price of Rs 27.50 per kilogram (market price is Rs 35.93 per KG). This initiative is part of ongoing efforts to stabilize essential commodity prices and provide relief to consumers.

The Atta is made accessible through various outlets, including Kendriya Bhandar,  National Agricultural Cooperative Marketing Federation of India Limited (NAFED), and NCCF (National Cooperative Consumer Federation), aiming to benefit a broader consumer base.

The government has also been selling chana dal under the ‘Bharat’ brand.

NAFED (founded in 1958) and NCCF (est 1965) are prominent cooperative organizations, registered under the Multi-State Co-operative Societies Act of 2002, for agricultural product procurement and marketing.