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Q3. How does e-Technology help farmers in production and marketing of agricultural produce? Explain it. (Answer in 150 words) 10





E-technology encompasses the internet and associated information technologies, and it plays a pivotal role in enhancing agriculture, a vital sector in India crucial for food security, sustainable development, and poverty reduction.




E-technology helping farmers in production:

  • Precision farming: E-technology can be used to implement precision farming techniques, which involve using data and sensors to optimize the use of inputs such as water, fertilizer, and pesticides.
    • This can lead to increased crop yields and reduced environmental impact.
  • Weather forecasting and crop monitoring: E-technology can provide farmers with access to real-time weather updates and crop monitoring tools.
    • g. Kisan Suvidha” mobile app
  • Agricultural inputs: E-technology platforms can connect farmers with suppliers of agricultural inputs such as seeds, fertilizers, and pesticides.
    • g. SBI yono Krishi app.
  • Agricultural machinery: E-technology platforms can also connect farmers with suppliers of agricultural machinery. This can help farmers to rent or purchase the machinery they need to improve their productivity.
    • g. With Trringo, Mahindra goes online to offer tractors on rent.

E-technology helping farmers in marketing of agricultural produce:

  • E-commerce platforms: E-commerce platforms can help farmers to sell their produce directly to consumers. This can help farmers to get better prices for their produce and to reduce their reliance on middlemen. g. e-NAM
  • Market intelligence: E-technology platforms can provide farmers with access to market intelligence such as real-time prices and demand trends. This information can help farmers make informed decisions about what to grow and when to sell.
    • g. The AGMARKNET portal
  • Supply chain management: E-technology platforms can help farmers to manage their supply chains more effectively. This can involve tasks such as tracking inventory, forecasting demand, and managing transportation.
    • g. ITC has used its e-Choupal network to expand direct-from-farm procurement over the past 20 years.


India’s food requirement is likely to go up from the present level of 330 million tonne (mt) to more than 500 mt by 2050, even as supply is expected to fall 16 per cent due to water and heat stress. Hence, in order to meet the growing demand for food amidst shrinking land size, there’s a need to involve e-Technology as a powerful ally in transforming the agricultural landscape.