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Kerala’s Cinema Tourism Project

Content for Mains Enrichment

Source: TH

Noted filmmaker Mani Ratnam has shown support for Kerala’s Cinema Tourism project, which aims to attract tourists by showcasing prime locations featured in popular films.

E.g., the Government is trying to promote Bekal Fort in Kasaragod district, where scenes from his film Bombay were shot. Similar tourism is promoted by New Zealand by showing places where the iconic movie Lords of the Rings was shot.

Use: the example can be used in questions related to tourism promotion in the Arts and Culture and Economy paper.