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EDITORIAL ANALYSIS : Choose a new palette for India’s creative economy

 

Source: The Hindu

 

  • Prelims: Indian Economy(GDP, GVA, fiscal policy, budget, economic survey, GST, digital divide, UNESCO, MONDIACULT etc
  • Mains GS Paper III: Fiscal policy, Monetary policy, GDP, Issues related to planning etc.

ARTICLE HIGHLIGHTS

  • Digital platforms and technology have enabled Indian artists and artisans to reach wider audiences.
  • UNESCO World Conference on Cultural Policies and Sustainable Development (MONDIACULT 2022) was held to address contemporary issues in multicultural societies.

 

INSIGHTS ON THE ISSUE

Context

Creative economy:

  • It is one of the youngest and fastest-growing sectors, with unique challenges that often go unnoticed by public and private investors.
  • There is growing recognition of the economic importance of the arts sector as it helps in the creation of jobs, economic growth, tourism, exports, and overall societal development.

 

Challenges faced by artists:

  • Related to economic sustainability
  • market access
  • The digital divide
  • Crime in the art world and preservation.

 

Goal of UNESCO World Conference on Cultural Policies and Sustainable Development (MONDIACULT 2022):

  • The goal was to share a vision for the future of cultural policies
  • To reaffirm the international community’s commitment to leveraging culture’s transformative power for sustainable development.

 

Status of artists:

  • Online platforms, social media, and digital content creation enable artists, writers, film-makers, musicians, and other creatives to engage with audiences, and monetise their talents.
  • Indian artists and artisans play a vital role in preserving traditional art forms and creating contemporary artworks.

Challenges:

  • They face challenges that are related to economic sustainability, market access, and the preservation of traditional art forms in a rapidly changing society.
  • There are challenges in the selection of artists for financial assistance in organizing cultural events.
  • Lack of transparency in the selection process creates inequality in representation.
  • There is no systematic or rotational mechanism in place to provide this assistance, and the selection process is often random or based on subjective criteria.
  • Talented artists, particularly those based outside the city, are unable to gain from sponsored platforms.
  • Unlike in other countries, there are no serious efforts by private or public institutions to promote contemporary artists as brands.
  • Crime in the art world includes art theft, copyright infringement, forgery, fraud, and illicit trafficking.
    • Addressing these crimes requires increased security measures, international cooperation, public awareness, and advanced technology for authentication and tracking.
  • Artworks depicting or exploring criminal activities, as well as criminal activities within the art industry, pose significant challenges.
  • There is no institutional infrastructure, expertise and technology to verify the original artwork.
    • The gap is leading to injustice towards genuine artists.
    • These offenses affect cultural heritage and cause financial harm and erode public trust.
  • Exploitation of Indian artists, unaccounted money preserved through artworks, and the dissemination of disinformation about cultural history through various media only compound the issue.

 

Solutions:

  • Increased security measures
  • International cooperation
  • Public awareness
  • Advanced technology for authentication.
  • Regular audits of acquired artworks can enhance trust and preserve a collection’s integrity.
  • An institutional record of incoming and outgoing artworks with a verified identification mark is required.
  • Having a collaborative model promoting the cultural economy to address the challenges faced by the creative economy and promote the economic contribution of culture.
  • To promote economic growth: To encourage India’s soft power by having a capacity-building center
    • This should help create an ecosystem of innovative technology-based start-ups in the arts and crafts sector
    • Providing guidance
    • technical support
    • infrastructure
    • access to investors
    • networking opportunities.
  • The needs of artists must be bridged through training, professional development, market access, and participation in larger communities and networks.
  • A facilitation center would help foster knowledge sharing, economic empowerment, and sustainable livelihood solutions for artists and artisans.
  • Data analytics should be used to foster creative ecosystems that contribute to a sustainable world.
  • The government along with private players can empower artists, help bridge industry gaps, and contribute to the overall development of the creative economy.
    • By providing support, resources, and opportunities for innovation and entrepreneurship.

 

Way Forward

  • A collaborative model promoting cultural economy can help encourage India’s soft power by creating an ecosystem of innovative technology-based start-ups, providing guidance, technical support, infrastructure, access to investors, and networking opportunities.
  • Government support, cultural institutions, and initiatives provide financial assistance, training programmes, and opportunities for artists to exhibit their work.
    • However, more efforts are needed to promote contemporary artists as brands and ensure equal representation and financial assistance.
  • Artists and artisans with creative ideas require a market, market research, business facilitation, and a platform.
  • Existing institutions should address the various needs of artists, such as training, professional development, material support, access to markets, public validation, and participation in larger communities and networks.
  • A facilitation mechanism should operate by focusing on fostering knowledge sharing, networking, and economic empowerment.
    • For individual artists and creative entrepreneurs by:
      • Offering business training
      • incubating innovative projects
      • connecting them with global marketing platforms, tools, and practices.
    • The center should also be a platform to provide sustainable livelihood solutions for artists and artisans through participatory models
      • Leveraging the latest ICT tools to enhance their participation in the business ecosystem.
    • It is also time for new data that sheds light on emerging trends at a global level as well as putting forward policy recommendations to foster creative ecosystems that contribute to a sustainable world.
    • The economic and cultural significance of art, culture, and the creative economy in India, while addressing challenges and proposing solutions, should support the growth and development of artists and artisans as a whole.

 

QUESTION FOR PRACTICE

Explain the difference between combusting methodology of India’s Gr Domestic Product (GDP) before the year 2015 and after the year 2015.(UPSC 2021) (200 WORDS, 10 MARKS)