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Sylvester daCunha

Source: NDTV

 Sylvester daCunha, the creator of the iconic ‘Amul Girl’ and ‘Utterly Butterly’ campaigns, passed away. Amul paid tribute to him through a creative caricature featuring him and the Amul girl.


Lessons from Sylvester daCunha’s life:

  • Creating a memorable and iconic campaign can leave a lasting impact.
  • Building trust and respect with clients is crucial for long-term success.
  • Creativity and humour can be powerful tools in advertising.
  • Embracing topical and relevant content can help connect with consumers.


Usage: The example can be used in an Essay/Ethics on innovation, building trust and the use of humour to connect to people.