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Amrit Generation Campaign: Naye Bharat Ke Sapne

Content for Mains Enrichment (CME)

Source: PIB

Context: Meta, the company behind Facebook, and the Ministry of Women and Child Development (MWCD) have launched the Amrit Generation campaign. This campaign aims to empower and engage the youth of India by inviting young people aged 16-18 to express their aspirations and dreams for the future through creating Reels on Instagram and Facebook.


The campaign encourages participants to showcase their creativity and share their ambitions. By exploring their dreams and what they aspire to become, the campaign aims to foster a sense of community and inspire others.


Usage: The example can be used in Indian society/ Essay/ Ethics questions to show the use of social media for motivation and inspiring others.