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“Addiction Free Amrit Kaal”

Content for Mains Enrichment (CME)

Source: PIB

The National Commission for Protection of Child Rights (NCPCR) has launched a campaign called “Addiction Free Amrit Kaal” to make India a tobacco and drug-free nation among children. The campaign aims to create awareness and promote a healthier lifestyle by addressing the issue of tobacco and drug addiction among children.


It was officially launched on World Tobacco Day, May 31, 2023. The campaign supports robust Cigarettes and Other Tobacco Products Act (COTPA) to curb tobacco use. The campaign involves the formation of “Prahari Clubs” in schools, for children to act as informants and report any tobacco-selling shops near their schools.

Usage: The example can be used in Essay/ Ethics case studies as a way forward for de-addiction.

About NCPCR:

 The National Commission for Protection of Child Rights (est. 2007; HQ: New Delhi) is a statutory body established by an Act of Parliament, the Commission for Protection of Child Rights Act, 2005. It works under the aegis of the Ministry of Women and Child Development, GoI.