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Instagram beefs up child protection measures

GS Paper 4

Syllabus: Social Media Ethics


Context: Social media giant Meta announced that it was rolling out a slew of measures to boost the safety of young users on its Instagram platform.

Need: A large number of Social Media Users are youngsters and in the current era of post-truth, where truth is constantly subjected to manipulation and misinterpretation, a natural need arises for an impartial and accountable Social Media.

Instagram was rocked last year by revelations from whistleblower Frances Haugen that suggested executives were aware the platform could harm the mental health of young users, particularly teenage girls.





How it will work: Young users would now see nudges encouraging them to look at other subjects if they are spending too much time looking at content about a single topic.

Parents and guardians will be able to block apps, view what their child is looking at on another device, and see how long their child is spending with their headset on.

Other examples: TikTok also announced a similar initiative.

From Governance perspective: Check this link: The Information Technology (Guidelines for Intermediaries and Digital Media Ethics Code) Rules, 2021