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Assess the role that the credibility of the speaker plays in persuasion. Suggest ways to build credibility.

Topic:  social influence and persuasion;

7. Assess the role that the credibility of the speaker plays in persuasion. Suggest ways to build credibility. (150 words)

Reference: Ethics by Lexicon publications.

Why the question:

The question is part of the static syllabus of General studies paper – 4.

Key Demand of the question:

To highlight the importance of credibility in the art of persuasion while suggesting measures to build it.

Directive:

Asses- evaluate or estimate the nature, ability, or quality of the mentioned concept or person or topic.

Structure of the answer:

Introduction:

Begin by defining credibility.

Body:

In the first part, mention the role that credibility plays in persuasion. Highly credible communicators have been found to elicit greater confidence and attitudes, positive responses, respect and more open mind to ideas and to change etc.

In the next part, suggest ways to build credibility. Speaker’s expertise, Self-Presentation, Experience, training, and associations and connections are all important factors that can boost credibility. Justify with examples.

Conclusion:

Summarize the role credibility plays in persuasion.