Print Friendly, PDF & Email

Define Social Commerce. Assess its scope with respect to opportunities and challenges in the commercial ecosystem of India.

Topic:  Indian Economy and issues relating to planning, mobilization, of resources, growth, development and employment.

4. Define Social Commerce. Assess its scope with respect to opportunities and challenges in the commercial ecosystem of India. (250 words)

Reference: Live Mint

Why the question:

According to a report, social commerce in India is set to touch $16-20 billion in GMV by 2025. This article captures its potential.

Key Demand of the question:

To bring the out the opportunities and challenges in social commerce in the Indian scenario.

Directive:

Assess – When you are asked to assess, you have to pass a sound judgement about the truth of the given statement in the question or the topic based on evidences.  You have to appraise the worth of the statement in question. There is scope for forming a personal opinion here.

Structure of the answer:

Introduction:

Define social commerce and briefly mention its features. Put forward the increasing trends towards social commerce with a few examples of social commerce.

Body:

In the first part, mention the increasing scope for social commerce in India. Social commerce is a growing and changing field of online marketing which works in conjunction with social media and the growth in online shopping. The enabling of social commerce by platforms like Facebook, WhatsApp and Instagram etc, the increasing digital connectivity, helping to democratize online commerce, provision of trust and wide reach of social commerce channels etc.

In the next part, bring out the challenges faced in social commerce. Competition from social media giants, lack of branding, lack of on ground insights, pricing of goods and lack of awareness in public.

Conclusion:

Conclude with a way forward to minimize challenges and harness the full potential of social commerce in India.