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‘Beach Environment and Aesthetics Management Services’ (BEAMS) program

Topics Covered: Conservation, environmental pollution and degradation, environmental impact assessment.

‘Beach Environment and Aesthetics Management Services’ (BEAMS) program:


India has launched its own eco-label BEAMS (Beach Environment & Aesthetics Management Services) under ICZM (Integrated Coastal Zone Management) project.

  • BEAMS has been prepared over two years by the Society of Integrated Coastal Management (SICOM) under MoEFCC.

Its objective is to:

  • Abate pollution in coastal waters.
  • Promote sustainable development of beach facilities.
  • Protect and conserve coastal ecosystems and natural resources.
  • Maintain high standards of cleanliness, hygiene and safety for beachgoers in accordance with coastal environment and regulations.

What is ICZM Project?

ICZM aims to improve livelihood of coastal communities and conserve the coastal ecosystem.

  • It is a World Bank assisted project.
  • The National Centre for Sustainable Coastal Management (NCSCM), Chennai, will provide scientific and technical inputs.

The concept of ICZM was born in 1992 during the Earth Summit of Rio de Janeiro.

Sources: PIB.