Topic: Attitude: content, structure, function; its influence and relation with thought and behavior; moral and political attitudes; social influence and persuasion.
7. The success of persuasion depends on three factors: source, message and target. Comment. (250 words)
Reference: Ethics by Lexicon Publications
Why this question:
The question based on the concept of Persuasion and the factors contributing it.
Key demand of the question:
The answer must discuss the significance of successful persuasion, the core components that lead to its successful operation.
Directive:
Comment– here we have to express our knowledge and understanding of the issue and form an overall opinion thereupon.
Structure of the answer:
Introduction:
Briefly define what Persuasion is.
Body:
Persuasion is a method of changing a person’s cognitions, feelings, behaviors, or general evaluations (attitudes) toward some object, issue, or person. Discuss the significance of four elements are present in all persuasion settings: (1) a source who delivers the persuasive message, (2) the message itself, (3) a target person or audience who receives the message (recipient), and (4) some context in which the message is received. Discuss the relevance of all the 4 factors and use examples to justify better.
Conclusion:
Conclude by reasserting the significance on the factors in successful persuasion.
