Topic: Attitude: content, structure, function; its influence and relation with thought and behavior; moral and political attitudes; social influence and persuasion.
7. The success of persuasion depends on three factors: source, message and target. Comment. (250 words)
Reference: Ethics by Lexicon Publications
Why this question:
The question based on the concept of Persuasion and the factors contributing it.
Key demand of the question:
The answer must discuss the significance of successful persuasion, the core components that lead to its successful operation.
Comment– here we have to express our knowledge and understanding of the issue and form an overall opinion thereupon.
Structure of the answer:
Briefly define what Persuasion is.
Persuasion is a method of changing a person’s cognitions, feelings, behaviors, or general evaluations (attitudes) toward some object, issue, or person. Discuss the significance of four elements are present in all persuasion settings: (1) a source who delivers the persuasive message, (2) the message itself, (3) a target person or audience who receives the message (recipient), and (4) some context in which the message is received. Discuss the relevance of all the 4 factors and use examples to justify better.
Conclude by reasserting the significance on the factors in successful persuasion.