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5) What is online political advertising? Should it be regulated? Discuss the possible role that election commission should play to ensure transparency and accountability in it.(250 words)

Topic:   Important aspects of governance, transparency and accountability, e-governance- applications, models, successes, limitations, and potential; citizens charters, transparency & accountability and institutional and other measures.

5) What is online political advertising? Should it be regulated? Discuss the possible role that election commission should play to ensure transparency and accountability in it.(250 words)

The hindu

Why this question:

Explain what online political advertising is and what makes online political advertising different, also discuss the possible role that election commission.

Key demand of the question:

Discuss the aspects of online political advertising, the challenges posed by it and role of election commission in regulating it.

Directive:

DiscussThis is an all-encompassing directive – you have to debate on paper by going through the details of the issues concerned by examining each one of them. You have to give reasons for both for and against arguments.

Structure of the answer:

Introduction: 

In brief first define what online political advertising is.

Body:

Explain first the salient features of  Online advertising 

  • It allows, especially on social networks, for a kind of targeting that wasn’t possible at the same level before.
  • Invisibility of this kind of advertising etc.

Discuss the pros and cons associated.

Explain the need for its regulation.

What should be the role of election commission?

Conclusion:

Conclude with way forward.

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