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‘Feed our future’ cinema ad campaign

Topics Covered:

  1. issues of buffer stocks and food security; Technology missions.


‘Feed our future’ cinema ad campaign


What to study?

For Prelims: About the campaign and WFP.

For Mains: Hunger and Malnutrition- challenges, concerns and ways to address them.


Context: The United Nations World Food Programme (WFP) have launched a cinema advertisement campaign ‘Feed Our Future’.


About the campaign:

Objective: To raise awareness and take steps against hunger and malnutrition in India. 

Launched in collaboration with UFO Movies.

  • The ad shows the reality that millions of people facing across the world. 
  • The ad shows that the world has to face great loss when children’s voices are silenced due to hunger.


About WFP:

The World Food Programme (WFP) is the food assistance branch of the United Nations and the world’s largest humanitarian organization addressing hunger and promoting food security.

The WFP strives to eradicate hunger and malnutrition, with the ultimate goal in mind of eliminating the need for food aid itself.

It is a member of the United Nations Development Group and part of its Executive Committee.

Born in 1961, WFP pursues a vision of the world in which every man, woman and child has access at all times to the food needed for an active and healthy life.

The WFP is governed by an Executive Board which consists of representatives from member states.

The WFP operations are funded by voluntary donations from world governments, corporations and private donors.

WFP food aid is also directed to fight micronutrient deficiencies, reduce child mortality, improve maternal health, and combat disease, including HIV and AIDS.


The objectives of the World Food Programme are:

  1. Save lives and protect livelihoods in emergencies.
  2. Support food security and nutrition and (re)build livelihoods in fragile settings and following emergencies.
  3. Reduce risk and enable people, communities and countries to meet their own food and nutrition needs.
  4. Reduce under-nutrition and break the inter-generational cycle of hunger.
  5. Zero Hunger in 2030.


Efforts by India to fight hunger and malnutrition:

India has all the ingredients in place to achieve SDG 2, which is to end hunger, achieve food security, improve nutrition and promote sustainable agriculture prior to the 2030 targets.

In 2015, India, along with other countries, signed the declaration on the 2030 Agenda for Sustainable Development, comprising 17 SDGs. Within this agenda, ending hunger, achieving food security and improved nutrition, and promoting sustainable agriculture was set as SDG 2.

NFSA as well as the POSHAN Abhiyan are substantial steps taken by India to put the SDG firmly on the map.


Sources: the Hindu.