Topic: Indian Economy and issues relating to planning, mobilization of resources, growth, development and employment. . Inclusive growth and issues arising from it.
5) Discuss the key features of e-commerce presently witnessed in India, in what way do you think e-commerce 2.0 could significantly expand India’s online market and make it truly inclusive?(250 words)
Why this question:
The article captures a discussion on e-commerce 2.0 and its significance.
Key demand of the question:
One must discuss in detail the coming of more and more people in terms of mobile usage and in what way it could significantly impact India’s online market and make it inclusive.
Discuss – This is an all-encompassing directive – you have to debate on paper by going through the details of the issues concerned by examining each one of them. You have to give reasons for both for and against arguments.
Structure of the answer:
In brief state facts to justify the rising online presence of the people online.
Explain that by 2022, half a billion Indians are expected to come online through their mobile phones, a population we refer to as India’s Next Half Billion (NHB). Their internet journey starts with them gaining internet access, then moving forward step by step to eventually making commercial transactions online.
Briefly discuss the coming of e-commerce in the country, differentiate how e-commerce 1.0 is different from the upcoming e-commerce 2.0.
Discuss the role played by it in expanding the Indian online markets.
Conclude with significance.