- It is a joint initiative of Ministry of Tribal Affairs, Government of India & Tribal Cooperative Marketing Development Federation of India (TRIFED).
- The theme of the festival is : “A celebration of the spirit of Tribal Craft, Culture and Commerce”. TRIFED essentially is to play the role of a ‘Service provider’ & ‘Market Developer.’
- The Mahotsav will comprise of display and sale of items of tribal art and craft, tribal medicine & healers, tribal cuisine and display of tribal folk performance, in which tribal artisans, chefs, folk dancers/musicians from 23 States of the country shall participate and provide glimpse of their rich traditional culture.
- Significance of the event: As the name of this event Aadi Mahotsav suggests, it is it’s ‘Adi’ factor that is important about them. The Adivasi way of life is guided by primal truths, eternal values and a natural simplicity. The greatness of the tribes lies in this that they have managed to retain the primal skills and natural simplicity. This quality gives their arts and crafts a timeless appeal. The crudest tribal handicraft instantly touches a primal instinct in all of us. This is particularly true in tribal music and dance.