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World Wildlife Fund (WWF)

Topics Covered:

  1. Important International institutions, agencies and fora, their structure, mandate.


World Wildlife Fund (WWF)


What to study?

For prelims and mains: about WWF, composition, objectives and reports.


Context: Six mammal, bird and fish species are facing the spectre of extinction in Russia according to World Wildlife Fund (WWF).

These include the Saiga antelope, the gyrfalcon, the Persian leopard, the spoon-billed sandpiper, the Sakhalin sturgeon and the kaluga, also a type of sturgeon.


About WWF:

  • It is an international non-governmental organization
  • Founded in 1961
  • Headquarter — Gland (Switzerland).
  • Aim : wilderness preservation & the reduction of human impact on the environment
  • It is the world’s largest conservation organization



  • Conserving the world’s biological diversity
  • Ensuring that the use of renewable natural resources is sustainable
  • Promoting the reduction of pollution and wasteful consumption


Reports & programmes:

  • Living Planet Report— published every two years by WWF since 1998; it is based on a Living Planet Index and ecological footprint calculation
  • Earth hour
  • Debt-for-nature swaps–financial transactions in which a portion of a developing nation’s foreign debt is forgiven in exchange for local investments in environmental conservation measures.
  • Marine Stewardship Council(MSC) — independent non-profit organization which sets a standard for sustainable fishing
  • Healthy GrownPotato — eco-brand that provides high-quality, sustainably grown, packaged, and shipped potatoes to consumers by leveraging integrated pest management(IPM) farming practices on large scale farms


Sources: the Hindu.