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5) What is the basic idea behind initiating the e Choupal?  Discuss how it has proved to be an aggregator of Agricultural Services.(250 words)

Topic:  Welfare schemes for vulnerable sections of the population by the Centre and States and the performance of these schemes; mechanisms, laws, institutions and Bodies constituted for the protection and betterment of these vulnerable sections.

5) What is the basic idea behind initiating the e Choupal?  Discuss how it has proved to be an aggregator of Agricultural Services.(250 words)

The hindu

Why this question:

YC Deveshwar, the man who transformed ITC into a multi-business conglomerate, passed away recently. The e Choupal is a flagship program of the ITC -aimed at linking directly with farmers via the Internet for procurement of products by entering the FMCG space in rural areas.

Key demand of the question:

The answer is straightforward, one must discuss in detail the flagship ITC program of e Choupal and significance of it in proving to be an aggregator of Agri services to the country.

Directive word:

DiscussThis is an all-encompassing directive – you have to debate on paper by going through the details of the issues concerned by examining each one of them. You have to give reasons for both for and against arguments.

Structure of the answer

Introduction:

write a few introductory lines, highlight the key aspects of e Choupal.

Body:

Answers must discuss the following aspects :

  • What is e-Choupal? – the two-decade old initiative from ITC aimed to web-enable farmers to overcome challenges related to information access and procurement.
  • Discuss the salient features of the project.
  • Explain how it catalyzed the protection of farmers from the abuse of the agents? Acted as an agglomerate of agricultural services?
  • The focus of the answer must be on the welfare aspect that the project brought in for the Farmers.
  • Provide for way forward.

Conclusion –

Conclude by reasserting significance of such initiatives of private companies in policy making of the country.

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