Topic: Parliament and State Legislatures – structure, functioning, conduct of business, powers & privileges and issues arising out of these.
3) Government advertisements have been often viewed as misuse of taxpayer’s money for enhancing the image of political parties. Critically analyse the context with the views of apex court in this regard.(250 words)
Why this question:
The question highlights the usual deluge of political propaganda.
Key demand of the question:
Critically analyze – When asked to analyze, you have to examine methodically the structure or nature of the topic by separating it into component parts and present them as a whole in a summary. When ‘critically’ is suffixed or prefixed to a directive, one needs to look at the good and bad of the topic and give a fair judgement.
Discuss – This is an all-encompassing directive – you have to debate on paper by going through the details of the issues concerned by examining each one of them. You have to give reasons for both for and against arguments.
Structure of the answer:
Begin with the controversies surrounding the political advertisement using tax payer’s money.
In brief analyse SC ruling on govt ads and how they trample on executive’s domain. Discuss how there are other angles that leaders should be mindful of. The use of taxpayer money for popularizing governmental narratives puts Opposition parties at a disadvantage, tempting them to use similar devices when in power and perpetuating the spin cycle. Regulatory standards can be devised but compliance will be challenging to ensure.
Parties may be better off reflecting on the content of advertisements to enhance credibility of ministers. Relentlessly positive narratives become a tough sell when reputations are constantly under pressure amid the media glare. Being visible in representative democracy is admittedly difficult.
But politicians should know that the citizen’s aesthetic demands are a lot more evolved now.
Conclude with way forward.