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8) Explain the relationship between social influence and persuasion.(250 words)

Topic: Attitude: content, structure, function; its influence and relation with thought and behaviour; moral and political attitudes; social influence and persuasion.

8) Explain the relationship between social influence and persuasion.(250 words)

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Why this question:

The question is intended to evaluate the relationship between social influence and persuasion.

Key demand of the question:

The answer must discuss the importance of social influence and persuasion in general and in public services.

Structure of the answer:

Introduction:

In a few introductory lines define what you understand by social influence and persuasion.

Body:

Discuss –

  • Social influence and persuasion as fundamental functions of communication.
  • Social influence – Social influence is described as the change in person’s behaviour, thoughts, feelings and attitudes that results from interaction with another individual in society. It can be intentionally or unintentionally, as a result of the way the changed person perceives themselves in relationship to the influencer. It is different from conformity, power and authority.
  • persuasion is defined as communicative activities that are mediated. It is the process of changing or reinforcing attitudes, beliefs or behaviour of a person.
  • Discuss their interlinkages.
  • Explain their importance in public administration.

Conclusion:

Conclude with significance of these values and that they are inter related.

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