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Shisht Bharat Campaign

Topics Covered:

  1. Development processes and the development industry the role of NGOs, SHGs, various groups and associations, donors, charities, institutional and other stakeholders.

 

Shisht Bharat Campaign

 

What to study?

For Prelims and Mains: Features and significance of the campaign.

 

What is it?

The Shisht Bharat campaign, launched by a NGO, aims to strengthen the moral character of Indian citizens by sensitizing them about values of morality, civic sense, politeness, decorum and dignity.

Launched initially in Delhi NCR, the campaign brings together policy-makers, media personalities, parents, RWAs, Delhi traffic police, NGOs, corporate houses and multinationals together for the promotion of the cause.

 

The revolutionary campaign will execute under three pillars:

  1. Educate the masses by engaging with schoolchildren, parents, youth, media persons, ordinary citizens and advocacy with policy makers.
  2. Reach out to community members by engaging with RWAs, market clusters, clubs, associations and other relevant stakeholders.
  3. Inspire action through novel and encouraging methods like social media, competitions and awards, among others.