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‘Size India’ project

Topics Covered:

  1. Government policies and interventions for development in various sectors and issues arising out of their design and implementation.
  2. Development processes and the development industry the role of NGOs, SHGs, various groups and associations.

 

‘Size India’ project

 

What to study?

For Prelims and Mains: The project, objectives and significance, need for a standard size.

 

Context: The Clothing Manufacturers Association of India (CMAI) will work with the Union Ministry of Textiles in the “Size India” project, which is expected to be launched next month.

CMAI will conduct a study across India to arrive at standard sizes.

 

About ‘Size India’ project:

The ‘Size India’ project will help create a India-specific size chart for the textiles and garment industry.

Aim: To arrive at standard Indian sizes for apparels.

Significance: The project will reduce overall prices and the consumers will stand to benefit from it.

 

Details of the project:

  • Under the project, anthropometric data will be collected from 25,000 sample (with men and women in equal numbers) population in age group 15 to 65 years across six major cities.
  • It will create database of measurements that will result in standardized size chart which is representative of Indian population and can be adopted by apparel industry.

 

Why have standard size?

Apparel retail is one of the important drivers of modern retail in India, with its total size estimated to be $72 billion.

  • Developed countries such as the U.S. and U.K. have standard sizes for apparels. Having standard sizes will reassure customers when they purchase a product, both online and at outlets, and will reduce wastages for the apparel manufacturers.
  • At present, large percentage of population face difficulty in finding clothes that fit them perfectly according to their body measurements. This is mainly due to differences in anthropometric built of people in different geographical regions across the country.

 

Sources: the hindu.

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