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2) Discuss how the recently released e-commerce rules will impact the marketplace and the consumers.(250 words)

Topic – Important aspects of governance, transparency and accountability, e-governance-
applications, models, successes, limitations, and potential; citizens charters, transparency &
accountability and institutional and other measures.

2) Discuss how the recently released e-commerce rules will impact the marketplace and the consumers.(250 words)


Why this question

Online shopping has witnessed a very high growth rate in India and is bound to further increase in future. Indian government has recently issued some new rules for e-commerce and it is important to discuss those rules and their possible impact in detail.

Directive word

Discuss- this is an all-encompassing directive which mandates us to write in detail about the key demand of the question. we also have to discuss about the related and important aspects of the question in order to bring out a complete picture of the issue in hand.

Key demand of the question.

The question wants us to write in detail about the provisions of the recently

Structure of the answer

Introduction- Write a few introductory lines about the  recently released e-commerce rules. E.g the new rules stipulate  that e-commerce entities will have to maintain a level playing field, and ensure that they do not directly or indirectly influence the sale price of goods and services etc.


  1. Discuss the provisions of the rules in detail. E.g

From February 1, 2019, e-commerce companies running marketplace platforms cannot sell products through companies, and of companies, in which they hold equity stake;

Inventory of a vendor will be deemed to be controlled by e-commerce marketplace entity if more than 25% of purchases of such vendor are from the marketplace entity or its group companies etc.

  1. Discuss how consumers and e-commerce market players and other stakeholders affected. E.g the changes will have a significant impact on the business model of e-commerce majors, as most of them source goods from sellers who are related party entities; This will impact backend operations, as Group entities would have to be removed from the e-commerce value chain. The time has now come to look at franchise channels, rather than equity investments channels, to do business in India etc.

Conclusion– based on your discussion, form a fair and a balanced conclusion on the given issue.