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8) You have been asked to devise an advertisement campaign for a development programme to be launched nationally. What are the principles on which you will focus to increase the social influence of your advertisement. Discuss.(250 words)

Topic– Social influence and persuasion.

8) You have been asked to devise an advertisement campaign for a development programme to be launched nationally. What are the principles on which you will focus to increase the social influence of your advertisement. Discuss.(250 words)

Lexicon ethics; Attitude

Directive word

Discuss- this is an all-encompassing directive which mandates us to write in detail about the key demand of the question. we also have to discuss about the related and important aspects of the question in order to bring out a complete picture of the issue in hand.

Key demand of the question.

The question wants us to bring out the principles of social influence and persuasion and relate them practically to the situation at hand. You should give some examples on the type of audience, the message to be given etc and give practical solutions related to those principles.

Structure of the answer

Introduction– Write a few introductory lines about the  social influence. E.g Principles of Social Influence play on fundamental human instincts and can be exploited both intentionally and unintentionally by professional influence agents.

Body-

Discuss in points the principles which you would use to increase the social influence of your advertisement. E.g discuss the principles of LSCARS and relate to your opinion

 

  • Liking
  • Scarcity
  • Consistency
  • Authority
  • Reciprocity
  • Social Proof
CategoriesINSIGHTS