Topic– Indian Economy and issues relating to planning, mobilization of resources, growth, development and employment.
5) E-commerce has opened new vistas of opportunity for women entrepreneurs in India. Comment. Also, discuss how Women Entrepreneurship Platform (WEP) launched by NITI Aayog aims to support women entrepreneurship.(250 words)
Why this question
E-commerce is growing at a very fast rate in India and relying on new technologies and increasing social media penetration, it has increased opportunities for womwn entrepreneurship in India. The NITI Aayog has recently signed statement of intent (SoI) with several financial institutions & social organisations with an aim to increase the number of women entrepreneurs under the WEP. The issue is related to gs-3 syllabus under the following heading
Indian Economy and issues relating to planning, mobilization of resources, growth, development and employment.
Key demand of the question.
The question wants us to express our knowledge and understanding on the rise of e-commerce and its effect on women entrepreneurship. It also wants us to write in detail about the aim and strategy of WEP launched by NITI Aayog.
Comment- We have to express our knowledge and understanding of the issue and bring out how e-commerce has helped women entrepreneurs.
Discuss- we have to write in detail about the WEP.
Structure of the answer
Introduction – Mention that growing adoption of technology, increased social media penetration, growing education and growth of e-commerce has provided an enabling system for growth of women entrepreneurship in India.
- Discuss how e-commerce has helped women entrepreneurs; minimum investment needed, no gender barriers, opening up new markets, marketing and market analysis through social media etc.
- Discuss how WEP started and its aim (to substantially increase the number of women entrepreneurs who will create and empower a dynamic New India) and how it wants to achieve those aims( e.g .motivating aspiring entrepreneurs to start their enterprise, providing knowledge and ecosystem support to women entrepreneurs to help them foster entrepreneurship, providing hands-on support to entrepreneurs in setting-up and scaling up businesses, a dedicated and interactive website to act as a dedicated resource and knowledge base, operate within a broader framework of industry collaborations and partnerships, which cut across sectors in the economy etc.)
Conclusion- form a fair and a balance conclusion on the above issue.